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The Catholic University of America
yet concise approach utilizes a simple
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ISE Essentials of Marketing, 17e** Publication Year:2021 osteopathic physiciansPages: 768, Specialty: Marketing, Publisher: McGraw Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 215x274x35mm Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground breaking categorization of the 4Ps of Marketing, our practical, research based product continues to emphasize marketing strategy
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