Paul Rand: A Designer's Art COMMERCIAL & CORPORATE and a new afterword by

and a new afterword by Steven Heller

A comprehensive collection of his most important and best-known designs

This book is required reading for anybody interested in modern design

Whether musing about the creative process

For the first time

Paul Rand: A Designer's Art COMMERCIAL & CORPORATE and a new afterword byIf Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re creates the graphic quality of the original. It includes more than