if you remember the "flip" cards of kami...these new double faced cards are just rip offs of that ability, designed to boost sales in WOTC sanctioned card sleeves, and extra "checklist" cards which im sure they will start selling on thier site, overall i agree 100%, they dropped the ball with this, if could have been so much more, but is nothing more then a rehashed "flip" thats been geared toward product sales
It was designed by Richard Garfield, and originally released in 1993
He was last seen working both for and against Phyrexia during its invasion of the multiverse, so he could be up to practically anything
It also allows the mechanic to play out well in the late game, giving you something to spend your mana on when you dont draw a spell to play
Reins of Power: If you are the one playing a deck where creatures are not a big part of your strategy, you can pick the opponent with the best creatures and drop it on that opponent